Driver Marketing Sr. Analyst

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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The Earnings and Growth Driver Marketing team is in charge of creating campaigns for Drivers to find in DiDi their best partner to increase their earnings. Having engaged Drivers is the cornerstone of our business and from our team we make sure we are giving them the right messages at the right time.

We are looking for a passionate and talented Driver Marketing Senior Analyst with the ability to analyze market trends, driver behavior, and competitive landscapes to develop and execute effective holistic earnings marketing strategies that create value for our users. Someone who is capable of creating strategic frameworks while ensuring end-to-end planning and execution

You will be interacting with stakeholders across Spanish Speaking Latam from different areas in a fast growing and rapidly changing environment. You must be comfortable aligning goals and expectations and identifying market challenges and opportunities to support the company's objectives.

• The main marketing point of contact for Driver Engagement teams across Spanish Speaking Latam to align on core strategies related to Driver Earnings. 
• Developing compelling narratives and value propositions that build on Driver Earnings’ perception
• Creating end-to-end marketing strategies and scalable campaigns with a regional scope to impact driver engagement and earnings perception 
• Analyzing business and marketing data to understand the pain points and potential to boost driver engagement and perception 
• Collaborating with cross-functional teams to develop go-to-market plans.

• Creating briefs and working with the Creative Team to develop the best communications for Drivers. 
• Developing creative content via templates/video/copywriting in different channels to support driver engagement 
• Analyzing  marketing data and setting clear goals and KPIs to measure campaign performance and adjust strategies accordingly.

• Preferred bachelor’s degree on Business, Marketing or Communication (not excluding other degrees)
• +4-6 years of experience in marketing 
• Experience creating & executing strategic integrated marketing campaigns
• Conceptual, structured thinking and a problem-solving capability to connect the dots and see the big picture
• Outstanding stakeholder management skills to build relationships, engage and work hand on hand with key partners from internal areas
• Data-driven mindset to ensure results evaluation and to make informed decisions.
• Strong communication and presentation skills.
• Fluent in English and Spanish is a MUST.
• Preferred previous experience in tech industry, start-ups, CPG.
• Team spirit with a structured mind and positive hands-on attitude to develop multiple tasks in parallel.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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